My parents always say that, at the age of 3, I recognized all the logotypes on the car as we walked down the street.
Since I was little, in everything I made, whether it was homework from school, playing with friends, or performing at drama club, I always feel I wanted to imprint a unique personality in every project, painting it with its own colors, a specific language, a font and maybe a logotype.
One day, someone told me: "Hey, that thing you do, it's called brand architecture".
So I grew to become a visual creator, especialized in branding and communications for artistic institutions. I create posters with powerful aesthetics and clever messages, logotypes with unexpected symbologies, advertisements that connect from the brand's personality to the receiver's.
With training in strategic communication, visual arts and UX design, I am willing for your brand to establish a conversation, just the way I could have it with you right now. Message me!
BBVA
In-house design for the global bank. Internal communication and commercial campaigns. Concept, layout, illustration, 3D and motion.
Juguetoría Unodiez
Juguetoría posters, prints and vinyls for Museo Nacional de Artes Decorativas.
Scale is the concept to symbolize the bridge between real and imaginary.
Teatro Cin5o
Artwork for theatre company Teatro Cin5o. Poster design, stationery and photography.
Gobierno de España
The work of Cruz Novillo and Alberto Corazón, who developed the logos of many institutions in the 70s and 80s, inspire this new visual system based on the coat of arms and "El Pilar", the Spanish patron saint. The work was part of my Final Thesis in Graphic Design and was submited by my school to the 2022 LAUS Awards in Barcelona.
Mëtró
What started as a high school project about one-point perspective, became a full network that kept on expanding. This personal project taught me much about infographics, grids and UX. At the end, I reworked some of the fictional stations into 3D models.
Dowi
Art direction and design for personal music project Dowi. The 2021 album "Defrost" uses the visuals of the city park as a reconnection with one's self after a breakup in the middle of the chaotic city life. The textures of stone, grass and ice explore the union of the city and nature. Portraits by Aniek Sealtiel and Sandra Rodas.
Misc
Academic works and projects that didn't make the cut.
